Wednesday, April 13, 2016

Week 14 Very Short Interview Round 2

Reflecting on the previous interview with Donna Delfin, I see how her hard work got her to where she is today with her amazing online clothing and accessories business.  Donna and I talked about what I've learned about entrepreneurship this semester.  I know that a lot of market research is necessary in finding the best products available for customers.  I've learned that marketing products in a specific way to target customers is also very important.  She related this finding to her own business as well.  She is constantly staying on top of trends and scouting new designers and boutiques to consign with.  I decided to ask her the three following questions because I feel like having a growth strategy is really important in any entrepreneurial endeavor.  I learned that building brand awareness is really important for her, and she attends blogger and fashion events regularly to see what she can do more to showcase her brand.  Collaborating with well-known companies and well-liked bloggers and social media influencers is also important in building her brand and growing her business.  I am excited to she where she will go next with her business and am happy that she took the time to give me great insight!

How is the place you are now in your business (meaning your level of success) different from when you first started?

I originally started with a partner but I feel more freedom and flexibility now without one. I am able to build out the marketing , product development , and partnership strategy as I envision it without getting buy in from a partner. I also am able to get support from designers and brand partners to build brand awareness and sales.


Did you have a specific growth strategy for getting your business to the point it is now?
Yes , my growth strategy includes more influencer collaborations , pop up shops, and enlarging our product offering to compete in the marketplace.


How do you plan to expand your business in the future?
I would love to expand my business by partnering with more local brands to create unique events , do local marketing through ambassadorships , and offer our products in local boutiques.

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5 comments:

  1. AnonymousApril 18, 2016 at 5:19 PM

    Hi Analeis,

    It looks like some of you post may have gotten cut off, but looks like you benefited quite a bit from your interviews. I believe the exercises that we have completed in this class has helped us all grow, whether we plan to pursue our business venture or just learn from it. Best wishes if you decide to move forward with your plan.

    This was one of the few assignments I didn’t complete so unable to share my link.

    ReplyDelete
  2. UnknownApril 19, 2016 at 10:36 PM

    Hi Analeis thank you for posting. It's exciting to see how excited you are about the conversation with your interviewee, I can relate. I do wonder how closely your interviewee's plans align with your plans for your own venture. Do you have a similar exit strategy? Do you have similar expansion plans? Did talking to her again change how you plan to go about your venture?

    Good luck in all you do. Have a look at my blog here when you get a chance.

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  3. Rodrigo NoguerolApril 21, 2016 at 1:50 PM

    Hi Analeis,

    First of all, good job on providing very thorough and descriptive content in this post. I find it very inspiring that you were able to learn so much in this interviewing process. It seems as if Donna has shared tons of valuable and vital information with you so I hope you will use that to your advantage in your personal venture concept. Overall, good job and I look forward to seeing the rest of your work this semester. Thanks!

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  4. UnknownApril 21, 2016 at 5:51 PM

    Hello Analeis,

    This was a really great post! It is really great that you learned a lot from her about various aspects of business such as marketing research. Experts, consulting, and having mentors are actually some of the best innovation and entrepreneurship tools any person can have. Overall, great job and you can check my post out here at http://bradksingh.blogspot.com/2016/04/very-short-interview-part-2.html

    ReplyDelete
  5. sadokApril 21, 2016 at 6:54 PM

    Hey Analeis,

    I love your line of questioning. I think it's great that you were so focused on the growth aspect and process of this business. I was incredibly intrigued with this read, because it was so interesting to see that the company started with just one partner and then the growth strategy from there was to aim for more. Keep chugging and i wish you the best!

    Please see my blog post here: http://sadokh.blogspot.com/2016/04/very-short-interview-part-2.html

    Thanks,
    sadok

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