Week 6 Idea Napkin No. 1

1) You. 
I am very driven and results oriented.  I do not put my efforts into projects and ventures that I do not feel will offer benefits and rewards to someone in return.  I have retail work experience and am a great communicator.  I like to be of service others and help my customers find exactly what they looking for when they come into the store.  My entrepreneurial business would allow me to be of service to more people, and help more people solve an unmet need.

2.) What are you offering to customers?
With the use of better technology, I am offering customers who live in or visit hot/cold climates for leisure or work a product that will make their day-to-day activities, duties, tasks, etc. run more smoothly.

3.) Who are you offering it to?
I am offering this thermal, insulated phone case to smart phone users (Iphone or Android) who live/visit/plan to travel to cold or hot climates.  I am hoping to add to my product line and offer thermal, insulated tablet and Ipad cases as well.

4.) Why do they care?
My customers value being able to use their devices outdoors and in any desired location.  For example, someone at the beach on a hot, summer day who wishes to play music on their phone should have that capability.  And someone traveling on business up north should be able to have a phone conversation outdoors without the call dropping.

5.) What are your core competencies?
My core competencies are differentiation, strong performance level, and reliability.  Currently, there are no existing products on the market similar to my phone cases.  My product performs extremely well and does what it says it will deliver: providing unlimited outdoor use of a device in extreme temperatures.