What interested me:
I found it interesting that psycho-graphic segmentation impacts both advertising choices and the creation of new products. Consumer psycho-graphics also impacts brand reinforcement and positioning. Being able to effectively evaluate a customer's attitudes, self-image and aspirations in order to produce products and advertisements that will drive sales is very intriguing,
What confused me:
The gravity of decision spectrum was a bit confusing. What elements truly constituted the "shallow end" "middle" and "deep end" were not as clear as they could have been.
What did I disagree with?:
I didn't particularly disagree with anything in the article. The author provided very detailed information that was factual rather than opinion-based.
What two questions would I ask the author?:
How much time and effort goes into researching consumer psycho-graphics and what is the process like?
What is the most significant role of a social scientist?
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