What interested me:
I found it interesting that psycho-graphic segmentation impacts both advertising choices and the creation of new products. Consumer psycho-graphics also impacts brand reinforcement and positioning. Being able to effectively evaluate a customer's attitudes, self-image and aspirations in order to produce products and advertisements that will drive sales is very intriguing,
What confused me:
The gravity of decision spectrum was a bit confusing. What elements truly constituted the "shallow end" "middle" and "deep end" were not as clear as they could have been.
What did I disagree with?:
I didn't particularly disagree with anything in the article. The author provided very detailed information that was factual rather than opinion-based.
What two questions would I ask the author?:
How much time and effort goes into researching consumer psycho-graphics and what is the process like?
What is the most significant role of a social scientist?
Showing posts with label week 7. Show all posts
Showing posts with label week 7. Show all posts
Sunday, February 21, 2016
Week 7 Free Money
For this exercise, I decided to approach five people who I walked by in the airport (I was traveling this past Friday). I felt like this would be the best place to find busy people on a mission to their destinations who probably didn't want to be bothered. I honestly predicted that everyone would be in a hurry, wouldn't take me seriously, and therefore decline my offer. Nonetheless, I was open to seeing what would happen, and I actually found that people were very friendly!
To every person I stopped, I introduced myself and said, "Today I just wanted to do something nice for someone, and I would like to offer you this dollar." Three out of the five people I talked to (who were all around my age) gave me a big smile, took the dollar, and graciously thanked me for my offer! The other two people I approached were both older, and each of them said something along the lines of, "thank you, sweetie but I want you to keep it." Everyone was very kind and polite, and it made me happy to make others happy! So three out of five dollars were delivered that day! :)
At the airport I discovered there was not enough data on my phone to conduct video recordings...I tried deleting a lot of my pictures to clear up some storage space, but I still recieved the error message. I wish I could have recorded my conversations because everyone was very friendly! I certainly learned that having an open mind can have a positive impact on your daily encounters.
To every person I stopped, I introduced myself and said, "Today I just wanted to do something nice for someone, and I would like to offer you this dollar." Three out of the five people I talked to (who were all around my age) gave me a big smile, took the dollar, and graciously thanked me for my offer! The other two people I approached were both older, and each of them said something along the lines of, "thank you, sweetie but I want you to keep it." Everyone was very kind and polite, and it made me happy to make others happy! So three out of five dollars were delivered that day! :)
At the airport I discovered there was not enough data on my phone to conduct video recordings...I tried deleting a lot of my pictures to clear up some storage space, but I still recieved the error message. I wish I could have recorded my conversations because everyone was very friendly! I certainly learned that having an open mind can have a positive impact on your daily encounters.
Wednesday, February 17, 2016
Week 7 Elevator Pitch No. 2
I only received one comment giving feedback on my previous elevator pitch, and didn't receive any specific advice on what to change (I appreciate your kind words, Nika!). So, I tweaked my pitch a bit based on the others that I watched. I noticed I was speaking a bit too fast in my first one, so I slowed my pace this time around.
I also made sure to include who I thought could benefit from my product. I decided to begin my pitch differently, and I talked about the error message that everyone who has experienced the issue of their Iphone overheating is familiar with. I felt the familiarity would help capture the attention of my audience. One thing I didn't include in my first pitch was how my product actually worked. So, this time I gave more information about the thermal insulated technology and its temperature regulating properties.
I also made sure to include who I thought could benefit from my product. I decided to begin my pitch differently, and I talked about the error message that everyone who has experienced the issue of their Iphone overheating is familiar with. I felt the familiarity would help capture the attention of my audience. One thing I didn't include in my first pitch was how my product actually worked. So, this time I gave more information about the thermal insulated technology and its temperature regulating properties.
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