Week 5 Customer Interviews No. 2

This experience was my first take on interviewing customers.

1.  I know it is often difficult for UF students who live off campus in apartments to sublease their rooms during summers when they won't be on campus.  So, often times students continue paying their monthly rent even when their room is unoccupied for a given amount of time.

2.  Students living off campus who have signed a 12 month lease on an apartment may have the unmet need of easy and successful summer subleasing.

3. In general, I tried to ask my interviewees (UF students) open-ended and non-leading questions, though my first couple of questions were yes/no solely for the purpose of discovering if whom I was interviewing was in my target audience. I asked my interviewees if they lived off campus and if they go home during summers.  Depending on their answers I would then ask, "describe your experience with subleasing."  Depending on their answers I would then ask, "What resources should be available to help with the sublease process?"

4. I interviewed a few people that I met at the First Friday Food Truck Rally, and one of my friend's roommates that I did not know personally.

5. After interviewing 5 people, I do still think there is an opportunity, because I spoke with people with this unmet need. A few people I interviewed actually said they stay on campus during the summers, so they weren't able to provide much information for me.  Next time I will make sure to ask the interviewees ahead of time more yes/no questions so I know whether or not to proceed with the interview.

6. I was a bit hesitant to go up to people randomly and ask if they would participate, but everyone was very welcoming and willing to answer a few questions for me!  The more people I asked, the easier it became.  I think the food truck rally's casual setting helped a lot, because the attendees were already expecting to converse with people and socialize.

My interviews are below!